This has been Lei Jun s speech for the celebration of the 10th Anniversary of Xiaomi

With 10 years behind it, Xiaomi has managed to position itself as a leader in many markets far from the Chinese borders. A short but intense journey in which we have seen all kinds of changes and an infinity of new and interesting products.

Looking ahead to the celebration of this 10th Anniversary, Lei Jun, CEO and co-founder of Xiaomi has taken the reins of the presentation event of the Xiaomi Mi 10 Ultra and Redmi K30 Ultra, two terminals worthy of an anniversary that undoubtedly have not left no one indifferent.

For our part, so that you can enjoy this speech as we have done, we have compiled the best quotes from Lei Jun translated into Spanish. Without further ado, we leave you with the most important events of this special celebration:

A story that begins 10 years ago ...

The year 2020 has been unusual as the entire world faces enormous challenges. We had originally planned a big celebration for our 10th anniversary, but unfortunately the festivities were canceled due to the pandemic.

However, life still goes on and moments of frivolity are always needed in the midst of difficult times. Therefore, I have decided to give a speech and give a large-scale overview of Xiaomi to all our friends.

Ten years ago, I started Xiaomi together with a group of friends. As a smartphone lover and entrepreneur, the team and I set out to make the best phones in the world.

Our dream was and always has been "to make the best mobile phones in the world at half the price so that everyone can afford them."

But being an outsider in the industry, it was quite difficult to start from scratch from scratch. However, looking at other tech giants and looking back at what we had at the time, I came up with a somewhat "mind-blowing" idea: How about we make and market smartphones with an internet mindset?

If we could combine software, hardware and Internet services, we would open a path to success and become a disruptive force in the industry. I like to call this business model a "Triathlon."

A group of friends with no experience in the sector

At first, none of us were hardware experts. So I chose software because the team was good at it and started with the operating system. Android, the open source system, became our first choice.

This was the first photo of the Xiaomi team. And this is where it all started.

But the operating system required more work than I expected. After discussing, we decided to focus on the essential functions: phone calls, text messages, contacts, and the home screen. It took us two months to finish the first version of MIUI.

On August 16, 2010, the first version of MIUI was officially released. MIUI first caught real attention on XDA, the US-based developer forum. Since then, MIUI has caught on in tech-savvy circles around the world. Following this, users began to voluntarily create local versions of Mi Community in countries around the world.

A widespread global campaign began and Xiaomi's global ambitions began to take shape. This was the beginning of our Mi Fan culture. This is how I like to sum up our keys to success in the Internet age: Dedication, Perfectionism, Word of Mouth and Agility.

Xiaomi Mi 1, it all began ...

For our first-generation Xiaomi Mi 1 smartphone, the final price was set at 1,999 RMB due to all the premium providers we were working with. And this price was almost the same as the cost of making the phone.

Xiaomi Mi 1.

However, the average price of smartphones from a local brand was around RMB 700 at the time. I was a little nervous while doing the presentation. When I announced this price, the audience erupted into a half-minute wave of applause. I was finally able to relax. "It seems we made it."

In early 2012, we started planning a "Project Redmi". Back then, we set out to make smartphones for everyone in China, aiming to work with domestic suppliers this time.

Redmi 1.

At that time, the national supply chain was still in a primitive stage. I wasn't the least bit satisfied with the first-gen Redmi, so we decided to start over, vaporizing RMB 40 million of R&D spending.

The insistence on quality paid off. The popularity surrounding the Redmi launch was much higher than expected. It was phenomenal to have sold 44.6 million units in total.

Here's what I've learned: Every success story has its potential for risks. It is up to us to take the risks and make a decisive call .

A decade with certain ups and downs

Over the past decade, there have been ups and downs. The launch of Mi MIX marked a prelude for Xiaomi, turning the tide and spearheading the era of full-screen display. When we turned on the Mi MIX screen for the first time during the launch event, everyone was in awe.

Three of the world-renowned design museums included Mi MIX phones in their collections. "My MIX, as a design leader, sets trends for future smartphones," commented the curator of the National Museum of Design in Finland.

Innovation matters, so does quality. At Xiaomi, we believe that innovation determines how high we can fly and quality determines how far we can go. Our journey of global expansion has been punctuated with bumpy turns and joyous rides on the road. But sometimes there are silver lights in the middle of the journey that turn into unexpected rewards.

With a presence in 90 different countries

Xiaomi has officially entered more than 90 markets around the world. For the second quarter of 2020, our brand was in the top 5 in 50 markets.

During our journey through globalization, a thought came to mind: Success isn't always planned, while once-in-a-lifetime opportunities are found in the midst of adversity.

Looking back on the 10-year journey to launch this business, there were three key moments. The first is undoubtedly the IPO. During the entire IPO process, the most unforgettable thing would be the announcement of the "5%".

Before Xiaomi's IPO, we announced a decision that was approved by the Board of Directors, a promise to our users that our hardware business would have an overall net profit margin after tax that will never exceed 5%. However, when this idea was brought to shareholders, some concerns were raised. We had been talking about it back and forth. In the end, I told them this.

The second unforgettable thing would be to move to our own Xiaomi Campus. For the first time, we had a permanent address. Last year, we were included in the Fortune Global 500 list for the first time, ranking 468. This graph shows how Xiaomi's annual revenue has grown over the years. As you can see, it is a graceful and encouraging emerging line.

This year, we made it into the Global 500 list for the second year in a row and climbed to 422. In the 2020 Boston Consulting Group ranking of the 50 most innovative companies in the world, Xiaomi was ranked 24th and we are included in a ranking Derwent on the 2020 Top 100 Global Innovators list.

In 2020, on the BrandZ Top 100 most valuable global ranking list, Xiaomi was ranked 81st. These three rankings show that we have done an excellent job in terms of innovation and branding.

Xiaomi's first decade embodies the 10-year growth story of the mobile internet industry. It has been a great honor for us to take great strides forward during these great times.

Taking a look at the last ten years, what has made us proud? We have teamed up with our peers, made smartphones accessible to all, and accelerated the development of the mobile internet.

To access the full speech of Lei Jun, founder, president and CEO of Xiaomi, click here.

Computer engineer addicted to new technologies. Current administrator and editor-in-chief at xiaomi.

www.xiaomist.com

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