A study ensures that men prefer Xiaomi phones and women prefer Samsung phones
Today we wake up with a study of the most interesting. This time it has been carried out by 91mobiles in which the age and gender of various mobile phone brands are analyzed , resulting in some rather curious data.
And it seems that, according to this new study, men prefer to buy brands such as Xiaomi or Realme . While 23% of the male population opts for a Xiaomi smartphone, only 20% of the female population prefers this Chinese manufacturer.
The same happens with Realme, while 11% of men take the BBK group sub-brand as their preference, only 7% of the female population prefers to buy a Realme smartphone rather than another brand.
In the opposite gender, this study ensures that women prefer to buy a Samsung or Oppo mobile over other brands. According to this market analysis, 25% of women prefer to buy a Samsung device, while 7% do so for the Oppo brand.
Men care more about specs than women
In addition to this first analysis, 91Mobile shows with its study that men care more about the internal characteristics of a device when buying it than women. In addition, according to the study, more men prefer to buy online since women seem to still prefer traditional media.
Beyond this, this study reveals how the X iaomi brand dominates among young people under 24 years of age . Beyond 25 and specifically up to 34 years, the sales of Xiaomi and Samsung are equal. That if, apparently those over 34 years prefer to buy a Samsung mobile rather than a Xiaomi.
In short, a study of the most interesting that makes us see the preference of each gender and at what ages we usually buy one brand or another. As we said, a rather curious analysis of the market where it shows that Xiaomi is in the hands of more men than women.
The entry A study ensures that men prefer Xiaomi phones and women Samsung phones was published first in XIAOMIADICTOS: Xiaomi news and news website .
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