Amazon invests in video games as well as its own platform. Xbox and Stadia should be careful

amazon games project tempo

Rumors about Amazon entering the video game market seriously have been circulating on the Web for months. As it turns out, they were not sucked from the finger. The internet giant is planning large and bold investments.

If anyone today wanted to assess how Amazon is doing in the video game market, would face a difficult task. On the one hand, the internet giant has in his pocket Twitch, and thus, next to YouTube, the most important and most popular video game streaming platform in the world - for both amateurs and serious e-sports organizations. Tens of millions of players often and willingly interact with Amazon services.

On the other hand, the company is almost absent in the games themselves. Her few productions dedicated to mobile devices with the Fire OS system are rather negligible. Just like the only production for large consoles so far - the nightmarish racing game The Grand Tour Game, designed to discourage you from watching a great automotive program of the same title in Amazon Prime Video. It will change soon.

Amazon Game Studios is to start in full swing. The plans include high-budget games and a rival for Stadia, xCloud and GeForce Now.

According to the New York Times , the high-budget Crucible game from Amazon Game Studios - a third-person multiplayer shooter - is to be the first of many more ambitious productions. New World, a high-budget MMO, is expected to appear soon after, which is also to show the strength of the Amazon Web Services cloud.

There is also a service under development that provides streaming of games to players' devices, similar to GeForce Now or xCloud. Its temporary name is Project Tempo, and Amazon itself expects to be ready next year. It is not clear, however, whether it will be - like Stadia - an independent entity or whether it will constitute - like most similar services - a convenient complement to home gaming devices.

It is worth emphasizing that Amazon, thanks to the beloved Twitch will have a powerful and organic advertising network that promotes its new productions and future platform. The internet giant definitely has technology and a budget to be able to seriously enter this market. We can only convince ourselves whether he lacks the sense and importance of the players themselves in the gaming market.



Amazon invests in video games as well as its own platform. Xbox and Stadia should be careful

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