Instagram from Facebook and WhatsApp from Facebook - a social giant will highlight the origin of services

"Instagram from Facebook" and "WhatsApp from Facebook" - so soon will be marked two popular brands belonging to the company, and not necessarily associated with it.

Facebook to Facebook, and Instagram to Instagram, not to mention WhatsAppie. The autonomy of services belonging to Facebook will soon be shaken, because the company wants to use the success of two of its popular brands to improve its reputation. Earlier, we wrote that the Americans began unification. It started innocently, from the email domain in the employees' post office. @ fb.com is to be the current standard instead of @ instagram.com or @ whatsapp.com.

Also other symptoms inside the company prove that according to the new strategy, services are to penetrate. This is evidenced by the fact that the employees responsible for the communicator built into Instagrama are to report to the Messenger team.

Instagram from Facebook and WhatsApp from Facebook.

The next step is to clearly mark the preservation of two popular services. Apps are supposed to have a clear reference to Facebook. The Information - nomen omen - informs that the services will be marked as "Instagram from Facebook" and "WhatsApp from Facebook".

Where did this change in course come from? There may be several reasons.

First of all, Facebook had a very difficult period. To this day, extinguishing fires related to privacy continues. The slogan of Cambridge Analytica is still associated with Facebook, and the film Hacking the World on Netflix is ​​just a deeper association. Facebook, therefore, changes the strategy to escape to the front and associate with brands that have a good press and are received positively by users. It is even more interesting that both were bought by Facebook, and they do not belong to the original portfolio, like Messenger.

It is obvious that the Facebook brand has been heavily strained and Zuckerberg is looking for a way to save it. He is perfectly aware that posing with the slogan "Future is private" is not enough for Facebook to be associated with respect for users and privacy. What's more, privacy in a way contradicts what the company's DNA is from the very beginning. Sharing and lamming is generally public. Sharing episodes from your life on social media with privacy has little in common.

It's not everything. The change of strategy has strong business roots. The company's internal research is to show that while Facebook's interest curve is becoming more and more flat, Instagram continues to have growth potential. In addition, the company division spectrum is still widely spoken. Especially in the context of proceedings before the US Federal Trade Commission.



Instagram from Facebook and WhatsApp from Facebook - a social giant will highlight the origin of services

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