The whole world is waiting for such an iPhone

The creation of such an iPhone, which the representative of Apple tells us, would be a real revolution. And it's not that the new iPhone will be faster, better, nicer, etc., because what an innovation. The real innovation will be the creation of an iPhone built in 100 percent. from renewable raw materials.

The Cupertino giant just opened a special laboratory in Texas. However, the scientists working in it will not work on speeding up the iPhone or coming up with a new way to spend more money from the consumer, but to let the iPhone recover from the recovery in the near future.

Already today, Apple is a leader among technology companies (and not only) when it comes to the commitment to environmental protection. The giant is on its way to make its operational centers work 100 percent. based on renewable energy sources, and thanks to the charming Daisy robot presented in 2018, the number of components from the company's equipment increased significantly, which can be used again in the production process of new smartphones, tablets and computers.

For Apple, however, it is not enough. That's why a laboratory has just been opened in Austin, Texas, whose only goal is to develop effective methods for recycling materials, in order to completely eliminate the need to acquire raw materials from the ground.

The new recycled iPhone is an initiative worthy of the highest praise

As he says in an interview with Business Insider, Lisa Jackson , the vice-president of environmental protection at Apple, underlines that this is one of the key goals for the company and one of the most important challenges facing it. Jackson also emphasizes that this goal goes hand in hand with Apple's current mantra - the production of equipment that will stay on the market as long as possible.

It can not be denied that the manufacturer of the most popular smartphone in the world is the leader in this field. While the average Android smartphone can only be thrown away after two, up three years, Apple takes care of the upgrades of equipment in circulation for up to five years, and their smartphones - whether they like antifanes or not - are just fine made to work fine for such a long period.

https://www.youtube.com/watch?v=AYshVbcEmUc

Of course, a robot capable of undressing the iPhone and acquiring materials from it is one thing. Another thing is to convince users to give it back for reprocessing after "end of life". To this end, Apple has been organizing repurchase and redemption programs around the world for a long time; recently, a similar program was launched together with one of the largest chain stores in the United States, Best Buy.

Technology companies have a huge responsibility

When you look at the top companies in the world (in terms of market shares), TOP 4 looks like this:

  1. Apple
  2. Alphabet (Google)
  3. Microsoft
  4. Amazon

Let us now recall other studies - those about the production of electro-waste. According to the " The Global E-Waste Monitor 2017 " report, almost 45 million tons of electronic waste were produced in the world alone in 2016. Forty. Bake. Million. Tone. Consumed electronics, which in one way or another will pollute the environment, destroying rubbish dumps (in the best case) or joining the plastic in the waters of our planet.

In order for the situation in the technology industry to undergo any improvement, the example must go from the very top. Unfortunately, not all technological giants are of the same opinion.

Of the "big four", only Apple and Microsoft are serious about environmental issues. The latter stubbornly strives to eliminate as much as 75 percent. their carbon footprint before 2030, pursuing a similar strategy to Apple - putting on ecology and RES in their campuses, putting energy-saving data centers (as Project Natick shows , in the future they can rest on the bottom of the sea) and lecturing powerful money each year for research in the field of environmental protection, even through the AI ​​for Earth program, which grants research grants to institutions around the world.

Google is also doing its best to limit its impact on the environment, as seen in the annual sustainability reports , which show that over the last decade it has been possible to reduce energy consumption in data centers by 50 per cent. relative to the data centers of competing companies. However, this is not a priority for the giant and we will not hear about it during Google I / O, as we hear about it during the Apple or Microsoft conference.

Meanwhile, Amazon, although officially also boasts of the progression in the field of sustainable development, in fact remains indifferent to the issue of climate change. As a result, over 6.5 thousand employees signed an open letter to the company's management board , to take a clear position on environmental issues and implement the rules applicable in all institutions aimed at sustainable development. In addition, employees demand that the board set a specific time horizon in which the company wants to achieve 100%. Renewable energy supply and verified the plan "Shipment Zero", which instead of lowering the company's carbon footprint, only raises it.

What's more, Amazon openly supports the fuel lobby, and also finances US politicians who openly deny climate change and regularly vote against all resolutions that are supposed to fight them.

Apple gives an example. Now it is the turn of the competition to follow him

I would like to write in a different tone than "or we will all die", but it can not be - the reality is that either everyone (with large corporations in the lead) will take seriously for environmental issues and fight against climate change, or really we will all die.

Although at this rate more than climate change we are threatened with drowning in the sea of ​​plastic and other rubbish , which we generate so much that according to the karmic balance of the universe they reach our tables in the form of microplastics, and even in more polluted cities we breathe . Of course, this happens after the garbage pollute the ocean and kill the sea (and not only) fauna and flora. Well done.

That's why Apple's recycling initiative is so important. Demand for consumer electronics and raw materials necessary for its production is growing, and there is no indication that this will change in the near future, as more countries (with large centers like India) enter the economic and digital prosperity phase.

It remains to be hoped that producers of electronic equipment will be inspired by Apple's actions to the same extent as they are inspired by the design of the iPhone when creating their own smartphones, and triple their efforts to make the best use of recyclable materials.



The whole world is waiting for such an iPhone

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