Acer s story is a modern version of a fairy tale about an ugly duckling

Acer is currently a thriving company that releases great laptops, monitors and players' equipment . However, it is worth remembering that this was not always the case.

A few dozen years ago, Acer was associated with market trash, where discount baskets were the place. In the first decade of the 21st century, many of my friends Acer laptops, but this resulted only from their low price and excellent profitability, not the reputation of the brand or the quality of performance. I remember that there was something going on with these computers all the time. Their housings creaked, broke, and the machines themselves refused to obey more often than they should. It was not the equipment anyone could dream about.

However, these were only bad good starts

Acer began to make better and better machines over time. To break away from the gloomy past and at the same time not lose market share, poor models re-branded into the now-defunct eMachines brand, which existed from 2007 to 2013. These years are the biggest time in the history of Acer, who decided to fight the market stagers, such as Dell, HP and Asus. And with quite a good result.

What's the most interesting, although already around 2012, the Taiwanese made very good computers, they did not want to interrupt their offensive. Acer predicted market trends partially, and partly responded to them and created the Predator gaming brand , which enjoyed great popularity. I had the opportunity to use the Acer Nitro 5, costing approximately PLN 4,000 for a longer time, and I can say openly that it is not only reasonably priced but also very well made. The consumer models from the Swift series and Business TravelMates were just as nice to me.

I am not afraid to say that Acer is currently doing great equipment. So good that it does not have to introduce new models. This was seen at this year's conference next @ acer, where models such as Nitro 7 and Helios 700 were presented. These are not completely new equipment, but the development of the Nitro 5 and Helios 500 models available for a long time and popular.

Some people may consider this a stagnation. However, I think that Acer realizes that one should not exchange a winning horse. Since players were eager to buy previous models and were recommended by market experts, do not reinvent the wheel, only improve small details and equip PCs with a better technical specification than before. If the product is really good, such changes will suffice to stop the current and attract new customers and Taiwanese will know this very well.

Therefore, Acer eagerly directs resources to other projects

Some of them are related to the gaming industry. As an example, you can recall here the Thronos platform presented in 2018 or the newest monitor for players in the size of a small TV set . These are niche devices. Market trivia that will not gain much popularity, but it is they who show the whole world that Acer even cares for the most specific groups of players and has many ideas for the development of the gaming world.

However, this is not all. Acer also presented a completely new line of devices addressed to digital artists. The ConceptD series appliances are characterized by a minimalist and elegant design, high work culture as well as matching components to the requirements of the most demanding creators. We are talking not only about the use of the most efficient components, but also screens with a great mapping of colors and tailor-made software that does not cause any problems.

Acer focuses on a delicate evolution where it is already doing well and is opening up to completely new industries. If this is not the specifics of a successful company, I do not know what it should be. This achievement is all the more incredible that at the end of the previous decade I would not have been able to imagine it.



Acer's story is a modern version of a fairy tale about an ugly duckling

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